EMU Australia ist ein 1994 gegründetes Schuhlabel, das vor allem Winterstiefel verkauft. Der südeuropäische Hauptsitz ist in Hamburg, der nordeuropäische befindet sich in London.
Gordon Jackson gründete 1948 eine Firma, die Geelong-Gerberei. Er verkaufte Schafsfelle an Surfer, die sich daraus Schuhe fertigen ließen. Dies brachte Jackson 1975 auf die Idee, Schuhmacher unter Vertrag zu nehmen. Die daraus resultierenden Schuhe wurden unter der Marke UGG vertrieben. Nach dem Verkauf von UGG Australia an die Deckers AG 1993 entstand das eigentliche Schuhlabel EMU Australia.
Hergestellt werden die Schuhe weiterhin in Australien. Dafür wird ausschließlich einheimische Wolle benutzt. 2000 expandierte das Unternehmen nach China und verkaufte das 1 Millionste Paar. Mittlerweile vertreibt EMU Australia weltweit Schuhe. Die Firma ist immer noch in Privatbesitz und kontrolliert alle Schritte bei der Herstellung eines Schuhs von der Skizzierung bis zum fertigen Modell.
Für die Produktion der Schuhe werden nur einheimische Merinowolle und Schaffelle aus der eigenen Gerberei in Geelong benutzt. Ein EMU Schuh soll laut Herstellerangaben wasserabweisend sein und die Temperatur halten. Die Produktpalette von EMU Australia umfasst neben Stiefeln auch Hausschuhe, Zehengreifer und Mützen.
A major contributor to this article appears to have a close connection with its subject.(October 2014) (Learn how and when to remove this template message)
|Headquarters||Livingston, West Lothian, Scotland|
|Colin Temple, Mark Crutchley, David Spencer, Kenneth Ball|
Number of employees
schuh (pronounced /ʃu/, like "shoe") is a footwear retailer from the UK, with 118 stores in the UK and Ireland. The company is predominantly a branded shoe stockist, selling over 80 brands, including: Converse, Vans, UGG, Nike, Adidas as well as its own schuh label. The company is based in Livingston, West Lothian.
The very first schuh store opened on Edinburgh’s North Bridge Arcade in 1981. schuh’s founder Sandy Alexander noticed a lack of fashionable footwear retailer outside London, and he chose Edinburgh to open the very first schuh store. schuh describe their concept as follows: "To provide aspirational but accessible fashion footwear, sold in a unique and exciting retail environment at prices which represent value for money and sold by friendly and knowledgeable staff." The business was operating independently until 1986, when it was acquired by a public company. It continued as a semi-autonomous trading division until it regained independence through a management buy-out in 1990 and schuh Ltd was formed.
In June 2011 schuh was acquired by Genesco Inc. a Nashville, Tennessee footwear retailer, for the sum of £125 million. Genesco Inc. sells footwear, headwear, sports apparel and accessories in more than 2,450 retail stores throughout the U.S, principally under the fascias Journeys, Journeys Kidz, Shi by Journeys, Lids and Lids Locker Room, Dockers, Johnston & Murphy, and Underground Station. Genesco Inc. had a turnover of $2.6 billion in 2012/2013.
Schuh is German for shoe. In external marketing, the company pronounces the word like the English word "shoe". Because of the name, many people assume that schuh is a German company. schuh was to be originally named Lizard, until founder Sandy Alexander's colleague Mike Doherty saw the word ‘schuhe’ written at the top of an industry magazine - they dropped the 'e' and "schuh" was born.
schuh HQ and distribution centre is in Livingston, Scotland with a Press Office and design studio in London. schuh trades profitably from their 100+ high street stores and their website. schuh had a turnover of £233 million in 2012/2013 generating a profit of £25.6 million.
The company has a fully responsive site with a strong emphasis on "mobile first approach".
2012 saw the launch of schuh kids: the first expansion of the schuh brand since the company was acquired by Genesco in June 2011.
Since launch, the schuh kids store concept has proved extremely popular, receiving industry recognition with a POPAI interiors award in 2013. schuh kids is now available in all stores as well as online.
schuh is predominantly a branded footwear stockist selling popular brands like Converse, adidas, Vans, Nike and UGG Australia as well as less known and more niche brands, and also the schuh own brand label which are designed by an in-house team of shoe designers. The schuh brand aspires to represent current fashion looks and trends. Besides footwear schuh also stocks shoe care products and accessories.
Launched in 1998, the schuh magazine was distributed through its stores with cover stars include Caprice, Katie Price and Gail Porter. The magazine was produced by the head office and combined features on the company and its footwear along with music and other pop culture subjects. The final schuh magazine was released in 2006.
In 2009 schuh launched the schuh Welly Exchange at Scotland’s RockNess Festival. The schuh Welly Exchange swaps festival goers old shoes for wellington boots. The shoes are recycled by the Newlife Foundation. The schuh Welly Exchange has appeared at Bestival, Oxegen, Camp Bestival, Global Gathering, Creamfields, Summer Sundae and RockNess.
In partnership with West Lothian council, schuh launched the schuh Design Challenge in 1997. It has run every year since and is aimed at promoting fashion design in schools located near its head office in Livingston.